“Mulberry Child” (2011) is a documentary film written and directed by Susan Morgan Cooper, in which Jian Ping uses a memoir of her childhood to try to help her Americanized daughter understand what life was like during China’s Cultural Revolution. The postcard is very fitting for a documentary because the banner image is not filtered in any way, and has a very raw, authentic look. It clearly represents the tone of the film. It also really captures the heart of the film by presenting the protagonists in a realistic, touching manner. There is something very sweet about the photo that would make one interested to watch the film.
The red that is used for the title and the line “NARRATED BY JACQUELINE BISSET” is not really working for me because I feel that it is a little jarring. I more down-to-earth hue that balances one of the colors in the image would have been more aesthetically pleasing. The red is a little too flashy for a film like this. Also, the production credits listed at the bottom could have been positioned such that they do not overlap the people in the photo. In the portion where there is an overlap at the bottom, the text becomes a little difficult to read. Plus, the link to the film website kind of disappears along with the credits. I would have positioned it differently or at least changed the color to black.
The tagline works well because it is short and snappy. The fact that it is phrased like a question engages the audience and makes them think. The question is rather profound and likely to stick with the reader. The use of the word “your” is another way of actively engaging the viewers because it makes them feel like they are being spoken to directly. However, the font used feels too basic and doesn’t have a poster-quality to it. A snappier font would have made the tag line even more eye-catching.
Here is the same postcard in the portrait format. An extra film festival laurel and a review are added to this version, making the composition tighter. This version works just as well as the other one, but I think the positioning of the film festival laurels and the review feels a little out of place. If all the text had been aligned at the margins, the look might have been been neater. However, the title stand out more in this version making the poster more attention grabbing, which is good.