Before starting the design for my film festival postcard advertisement, I wanted to brainstorm on paper and create a rough sketch of how I wanted the final piece to look. This will help me ensure that I have included all the necessary components and not left anything out. It will also give me a basic format to work with on Photoshop, even if I do end up changing some things.
I have sketched the poster in the landscape format as I feel that this format will work best in terms of design. The background image will be the same as the background image on the home page the website and I will continue to follow the same basic colour scheme – blue and black. I feel that it is important maintain a consistent look so that audiences will be able to recognise the film when they see it anywhere. If the poster and website look totally different, it will not create any brand awareness, and the film won’t have a distinctive style.
The front side of the postcard will also have a tagline under the film title, film festival laurels, a positive review quote and production credits. I will also include a link to the film website in an effort to integrate the different forms of promotion and create a successful marketing campaign.
I want my postcard advertisement to also have a back-side where I can include additional information. The back will have contact information, a QR code, and film festival screening times. It is conventional to create such double-sided postcards as it increases efficiency and effectiveness. Rather than handing out a business card separately, it is more convenient for people if the contact information is on the postcard itself. This way, they will also directly associate you with the film.
I also feel that is very beneficial to have the film screening times as this way the audience can know how to view the film instead of just knowing about the film. This will encourage more people to see it as they don’t have to go through much trouble. Finally, I also decided to include a QR code because in today’s increasingly digital world a QR code is a great promotional tool.