‘Room’ is a 2015 award-winning Canadian-Irish independent drama film directed by Lenny Abrahamson and starring Brie Larson and Jacob Trembley. I found the website for this film to be very well-designed and effective, therefore I decided to study its features prior to creating my own film website. The very first page features the title (logo) of the film and the major awards its won in a large, eye-catching font and color. The yellow lettering stands out against the duller, blue background in a very striking manner.
The first page also features options for the viewers to immediately purchase the film on Amazon and iTunes. By clicking on the “Buy on Blu-Ray” and “Buy on Digital HD” tabs the consumers are redirected to the websites to buy the film. This is very convenient. Having these options on the very first page is crucial because the ultimate goal of any website or promotion is to get the audience to spend money on the film and so this must be made as easy as possible. The poster image is also prominently featured on this page in very high quality. The image is very sweet, capturing the tone of the film. It helps draw the audience in because the characters look endearing.
Upon clicking “Enter site”, the users are taken into the second page of the film website. This page is full of movement, and is therefore much more eye-catching and engaging than a purely static page. The review quotes in large letters at the top of the page are constantly changing and the background shows the little boy running and the mom walking slowly behind him. This short video plays on a loop, creating a very active backdrop that is poignant and visually interesting. There are more film festival awards mentioned in the bottom left-hand corner.
The film logo and the line “Now available on digital HD and blu-ray” are placed at the very center of the page. According to the rule of thirds, this is the focus of the page, and the place where the eye of the viewer is first drawn. Therefore, it is fitting that the title be placed here. Also, music from the film’s score plays in the background of this page with the option to mute it or keep it on. The music helps immerse viewers in the world of the film even more and creates an added dimension.
Plus, the main pages have the image of a room corner as an added layer on top of the background image. The walls, which can be faintly seen, convey the sense of being “boxed in” or “stuck”, driving home the central theme the room in ‘Room’. This is a small but valuable detail in having the website accurately reflect the tone, mood, and subject of the film.
When the cursor is moved over the “Menu” option on the left-side of the page, the following links open up:
- About the film
- Emma’s corner
Home – This is the main page seen above.
About the film – This page has a short paragraph on the synopsis, as well as a little information about the directer and writer of the film. This introduces the film to audiences who are hearing about it for the first time and gives them some background information as well.
Cast – This page gives short biographies on all the main actors in the film, in order to familiarize viewers with the people in the film.
Videos – This page simply features the two trailers for the film. The viewers can watch the trailers and decide if they would like to watch the film.
Acclaim – This page features a series of positive reviews about the film. The intention behind this is that the audience will read this glowing praise and get convinced to watch the film themselves.
Emma’s corner – This link redirects viewers to the writer, Emma Donaghue’s, blog site that opens in a new tab. This page has a lot of content about the process of making the film from the writer’s perspective as well as her storytelling journey. It is a personal, interesting chronicle of the journey of making ‘Room’ and is a great source of information for avid fans. This got me thinking about whether I should put a link to my WordPress blog on my film website.
In the bottom right-hand corner, the options to buy the film of Blu-Ray and Digital HD are again mentioned. Again, because the ultimate purpose of all this is to get the audience to buy the film, it is fitting that the option to do so is readily accessible on every page.On the top left-hand corner is the option to follow the film’s official pages on Facebook and Twitter. When the cursor is moved over the word “follow” the logos for the two social media websites show up. Having links to social media platforms is important because it helps promote the film even more on a variety of different digital platforms. By having this option on every page, viewers can easily choose to follow the film’s social media handles at any point during their time spent on the website.
In addition, the film’s logo is also present on every single page. This important because you want viewers to really remember and register the name of the film and cultivate a brand awareness. Also, on each page, the background image changes to a different high-quality screen grab from the film. This keeps the website from looking dull or repetitive. Also, the background images slightly move around so that the pages don’t appear stagnant and boring.
What I’ve learned by analyzing this website is that it is important to have a consistent color scheme, font and format throughout that reflect the tone of the film and tie the entire website together. Faded blues, yellows and dull oranges and browns are used most prominently in this website. The blue and yellow play off each other beautifully and create a stunning visual contrast. The dull, faded colors convey a sense of gloom and sadness that is very much present in the film. Also, a lot of squares are used in the design of the website, which gives it a clear structure and look. In the logo, the film title is surrounded by a rectangle and similar rectangles and squares are used for the different tabs and links. The makes the website aesthetically pleasing and visually logical.
Overall, all of these features make this film website one that is extremely well designed. A lot of creativity has been used, but efficiency is not lost. It is easy to navigate the pages and find whatever you are looking for. In the end, this is the most important thing.