The logo of any film is very important because it will be the first thing the audience sees. On a poster or a website, it will be the component most prominently featured and in the film itself, it will usually be the first image on the screen. Therefore, it is essential to make a good first impression with the logo design.
The name of the film should be presented in a manner that is creative, eye-catching and bold. It should not look cliche , but it should be practical in that it should be readable. The design can’t be so twisted and weird that the audience can’t even read the name of the film clearly. They should be able to instantly see and register the design so as to increase brand awareness for the film. Thus, simplistic and artistic logos usually tend to work the best. The logo should also reflect the genre/theme of the film and give audiences a hint at what to expect. If the logo looks totally different from the actual movie, it will surely throw them off.
Before designing the title logo for my short film, I wanted to review some logos that I liked and see why they worked so well.
The “Harry Potter” logo is one of the most recognizable logos around the world. The reason it works so well is because it is stylish, simple and artistic. It is not overdone, but just right. The font choice perfectly fits the genre of the film as it looks fantastical, sharp and striking. The lighting bolt used as a part of the letter “P” is a perfect creative choice because of Harry Potter’s iconic lighting scar. This is how the film logo relates back to the film and establishes a close tie with the story. The gold lettering works really well because gold is often associated with fantasy and the movie is a fantasy. I also love the fact that the letters are slightly disordered and three dimensional, as they appear dynamic like they’re jumping off the screen.
“Rio” and “Home” are both bright, animated children’s films and the logos certainly reflect that. The colors used are vivid and eye-catching with striking blues, oranges, purples and oranges, and mirror the color scheme of the film itself. Even the fonts used are bubbly and fun. All of this screams animation and kids. As the target audience is young children, the logo is designed in a manner that would be appealing to them. These bright, cartoony logos are bound to catch their eyes and trigger their interest.
The “Ghostbusters” logo is one of the most iconic in cinematic history, mainly as a result of the animated “no ghosts” cartoon in placement of the “O”. This small creative element transformed the “Ghostbusters” logo from just another film logo into a classic symbol. It is a recognizable feature that everybody immediately associates with the film. Having something striking and bold like this in the film logo can be very useful as it ensures that people will remember the film. The dark lettering and faint glow surrounding the letters create a surreal feel that reflects theme of the film as it is about ghosts and the paranormal. But the film is a comedy, so the cute, animated ghosts adds an element of fun and prevents the film from coming across as too serious.
I found this logo for “The Lego Movie” to be simply terrific because it is so unusual and creative. The logo itself is a very intricate work of art. Designing the letters to look like the three-dimensional structure made out of legos is so apt, and it works really well because the final piece is instantly attention grabbing and memorable. This is a perfect example of using extensive creativity while still retaining practicality, because while the logo is really new and interesting and fresh, it is still very easily legible. It is the kind of simplistic, yet striking design that will stick in people’s minds. Additionally, the colors red, grey, white and black work really well together and are very aesthetically pleasing to look at. This logo works on all levels.
The logo for the Oscar-nominated film “Room” is very basic and simple, but works perfectly for the film. “Room” is a very grounded, social-realism drama, so an overly decorative, flashy logo would not be appropriate. The font choice is pleasing and straightforward, with the thin rectangle around the word completing the design in a very neat manner.The coloring is kept neutral and white. The logo reflects the raw, earthy tone of the film. This is not a boring logo, but rather a well-constructed, minimalistic one.