Having finished designing my postcard advertisement, I decided to conduct an audience review to find out if any adjustments/ improvements needed to be made, and to find out the public’s reactions/opinions. I wanted to create a Twitter poll as the means of my survey because I knew that social media would enable me to reach a wide cross section of people from around the world. The survey was very successful and I was able to receive feedback from over 50 people of all different age groups, ethnicities and social backgrounds. I knew that this approach would be far better than just conducing a survey of my peer group in school because that would only allow me access to a limited sphere of society. Also, the Twitter survey would open me up to unfiltered, unbiased opinions that I could not get from friends or family.
Here are the results from the survey:
Question 1)
I was pleased to see that an overwhelming majority felt that the advertisement looks legitimate. I was satisfied that I done my job of creating a realistic looking film festival postcard.
Question 2)
Again, here I was pleased to find that most people found the design aesthetically pleasing. In response to this question, I received a personal message from one participant who said that the only reason she voted no was because of the font I used for my tagline. She felt that I should not have used the same font I used as for my logo, and the moment she said this I realised it was true. I immediately went back and changed the font on the poster and subsequently on the website, and they both instantly looked better. I am really happy to have received such useful, constructive criticism. Catching flaws and making improvements such as this was a major reason for doing the survey in the first place, and I was glad to see that it paid off.
Question 3)
Since 91% said yes, I can be satisfied that my postcard will be an effective ad that will catch people’s attention and engage them.
Question 4)
Here too I got a mostly positive response. Though some did feel the image doesn’t work, most of them did and I also feel that it works. I had to learn that it is impossible to win over everybody all the time and that as long as the clear majority was happy, I would be fine.
Question 5)
I was glad to see that most people said that this postcard advertisement would interest them in the film. It is very difficult to win over an audience, especially for a short film, as it does not have A-list stars or cool CGI special effects. Thus, under these circumstances, for an unknown film, starring unknown actors, it pleased me to see that people actually were interested in the film after seeing the poster. No film can appeal to everybody, but the fact that majority of the random public felt that the film looked appealing was enough to satisfy me.
On the whole, the Twitter survey went over well with me receiving positive responses on all the questions, which showed me that I was on the right track regarding my work. I have made the necessary adjustments to the postcard according to the results of the survey and I feel that this was a very useful and interesting exercise overall.